Thanks for the article. Zuboff’s book has influenced my thinking on this topic quite a lot, though I disagree with her on some details. For instance, she ignores the great amount of uncertainty in joining disparate datasets (e.g., the problem of “data fusion”). I am working on “translating” some of her ideas into terms that data scientists might better understand (she writes from a strong Marxian perspective most engineers would not be familiar with). Also, have you read the work by Luciano Floridi about Onlife? Might be interesting to you.

Travis Greene. PhD Student in Business Analytics at the Institute of Service Science, National Tsing Hua University

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